Playday is the national day for play, celebrated each year across the UK on the first Wednesday in August. Playday 2023 will be celebrated on Wednesday 2 August.

We are delighted to announce that the theme for this year’s Playday is …

Playing on a shoestring – making every day an adventure.

This year’s theme focuses on the everyday low-cost or no-cost play adventures that children can enjoy at home, in settings, and in our communities.

Play opportunities don’t need to involve expensive activities, costly toys, or trips to far-off destinations. It is often the simplest ideas, the free and found opportunities, which offer the most fun, and are the most developmentally beneficial for children and young people.

  • Play is essential at all ages and stages of childhood, and is particularly important during times of crisis.
  • Play helps children and young people make sense of the world around them, deal with challenges, and build resilience.
  • Play is fun, enabling children and young people to make friends, blow off steam, and cope with stress and anxiety.
  • Play is vital for children and young people’s health, happiness, and skills development including creativity, imagination, and sense of adventure.


Make this Playday, and every day, an adventure!

Use the VICTA UK World of Play Section to help to inspire sensory shoestring ideas!

Here are some of the best:

Scented game –

Scented sensory play –

Full body tactile play –

Edible sensory play –

If you would like to check out the Early Years Sensory Discovery pack in action please click here to see @harrytathamsanderson from Instagram showcasing!

#playday2023 #sensoryplay #victauk #PlayOnAShoeString

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